If you’ve been working on a genius idea and can’t wait to make it a reality, there are a few necessary steps you need to take to finally get your product made. You have to do your research, register your idea, and test and retest before your product can be launched into the market. It’s also important to size up your competition. This is an exciting process, however, and you can learn even more along the way. Here are five steps to finally getting your product made.
Research the market
First of all, you need to do your research. You may believe you have a totally original idea, but it’s always worth performing an online patent search to be sure. This way you can find out if anyone else has registered a similar design. You’ll also need to research the market in general to check whether there is demand for the type of product you want to launch. One of the best ways to do this is to find out as much as you can about your competitors.
Patent your idea
Once you’ve decided on an idea, it’s time to make this official. Register your patent and any other relevant designs and details to ensure you protect your intellectual property early on. This will stop anyone else from being able to steal your ideas. It will also allow you to be proactive in terms of any legal issues.
Choose a manufacturer
You need to choose the right manufacturer according to the type of product you want to make. For example, if you’ve designed a product with electronic components, you’ll need to find the best electronics manufacturer company. Research different companies and pricing so that you can get the best deal.
Test out prototypes
Before you launch your product you’ll need to carry out a series of tests to ensure that it’s functioning in the way it should. For this reason, it’s good to budget for prototype testing. You’ll need the resources to make prototypes you can test before you release the final product. Start with a mockup of your design, then put together a full working model. You can then carry out market research and get feedback from your target audience, as one of the ways to test your prototype. Here is a complete guide to prototype testing with more tips and advice.
Market your product
If you’re ready to launch your product you need to ensure the world is ready too, so it’s essential to create a robust marketing campaign. This is one of the final key stages of launching a new product. Boost your online presence by building a top-notch website with a specific landing page for your new product. Stay active on social media, send out email marketing campaigns, referral campaigns and more. You could also consider attaching an “exclusive” offer to your product as this may entice more people to buy it. It’s worth investing time and money in your marketing as this will generate exposure.
