The cannabis domain is brimming with opportunities for sellers after the uptick in its popularity amid the pandemic. But retailers have to face stiff competition with a growing number of entrepreneurs making a beeline for the opportunity. The only way to win the game is by making your store stand apart. It is easier than it sounds because you only need to implement some measures to get on the right track. Let us list the ones you can take to get your retail store the attention and loyalty it deserves.
Step into the customers’ shoes
The best way to start is by stepping into the customers’ shoes and understanding their expectations. It is a tad simpler in the retail domain as you can keep track of the consumer demographics, demand, and preferences by following their behavior in-store. Even better, ask for feedback when they leave so that you can improve things down the line. If you can match the buyer's expectations, nothing can stop you from succeeding.
Win with your product catalog
The popularity of cannabis has fueled the demand for products. Buyers no longer want to settle for just herbs and tinctures. They want to try everything, from edibles to vapes, concentrates, and topical products. The secret to making your store stand apart lies in extending your product catalog. Add the trending products before anyone else does. It will boost sales and reputation, and buyers will be back for more. Online sites like sky high meds can offer a wide range of products for home delivery to the customer quickly, so it's an important factor to consider when setting up your store.
Deliver top-notch shopping experiences
The shopping experience you deliver is another key differentiator, so go the extra mile with them. Having seasoned budtenders in your store is a good place to start because consumers expect to get an education as a part of the package. Simplifying cannabis payments with a POS solution is a good idea. It helps you accept payment anywhere on the floor rather than have buyers waiting in queues.
Set up loyalty programs
When customers have vast choices with comparable products and services, it takes more to make a mark. Loyalty programs can take you a long way in retaining the customers for the long haul. Reward your regular visitors with special incentives and offers so that they have a valid reason to stick with your business. Referral bonuses have dual benefits- they help you hold on to the existing buyers and get new ones via word of mouth.
Prioritize pandemic safety
You cannot ignore the relevance of pandemic safety in current times. Retailers must make conscious efforts to implement the best safety measures for buyers and employees. Enforce social distancing rules and rework the retail layout. POS solutions and self-service kiosks are smart investments as they prevent crowding and enable contactless payments. Set up hand sanitizing stations and follow mask-wearing rules stringently to keep safety at the forefront.
Winning the retail game is all about making a great first impression and topping it up with the best shopping experiences. Ensure that buyers get quality products and excellent services every time they step in. These simple and actionable measures are enough to achieve the goal.
