by Lina Martinez
The age of the selfish company is over. It’s no longer acceptable for a business to only look out for themselves, and their bottom line. Even if they wanted to, their customers wouldn’t allow it -- studies have shown that customers are significantly more likely to give their money to a business if they know that the company has a social conscience. This will only increase in the future, so it’s recommended that you stay ahead of the curve, and transition to a business that gives back as soon as possible. Below, we take a look at a few ways you can give back, without harming your business.
Be Earth Positive
One of the reasons why the earth has certain problems is because people started their company with only one thing in mind: to be rich. They didn’t give any thought to the wider implications of what they were doing. In order to ensure that your business is even capable of giving back, first make sure that you’re not taking too much from the earth. This could be in the form of environmental debts, or just because there’s a general negative influence on the world. Think of the long-term impact of your business and its practices, and then make any changes.
You’re in the business of doing, well, whatever your business does. There’s only so much you can do to push the world in the right direction. However, there are organizations and charities who do that on a full-time basis. As such, why not look at giving them a helping hand, by hosting a fundraiser? There are a million organizations that would love to receive a check from you; maybe you can pick a local one. How you raise the money is up to you, but there is a good way, which will weave your good deed into the fabric of your business premises. You can look at selling engraved bricks, pavers and tiles, which will be customized with the donor’s name and then displayed at your site. It’s a different way to raise money, but one that people really enjoy.
You and your staff are all working hard to push your business forward, but how about working to push society forward, too? Look at setting up employee charity days, during which you and your team partake in some form of local charity act. It doesn’t really matter what it is, so long as you’re doing good -- like picking up rubbish from a local beach, or something. This also helps with team bonding and improves your reputation around town, too.
In the Community
Finally, why not look at supporting local causes, sports teams, and other businesses? The place where you’re located has been good for you -- and one of the best, most community-boosting ways to pay that love back is to help others along their journey. From providing internships to buying jerseys for a sports team and more, you’ll be showing that it’s not all about the bottom line.