by Brian McKay
When you’re looking to grow your business, it’s always going to be important for you to focus on your marketing efforts. Yet, it’s not always easy to work out what that looks like. And how can you determine exactly how you’re able to make waves with any efforts you make? Well, that’s what we need to work out.
Marketing can often seem complication. As if there’s some set formula for finding success or a secret recipe for which methods you should be using. But that’s definitely not the case. Marketing’s personal. Yes, there are tried and tested ways out there that you can work on, but whatever tactics you choose to utilize are going to be personalized to what you do best. And so, you just need to be willing to push things as hard as you can. Let’s take a look at how.
Mastering Your Social
To start with, let’s talk about social media, because this is what most people will want to start with when it comes to marketing. But, it’s never enough to just sign up to all of the platforms and send out one or two posts sporadically. Instead, you need to make sure that you’re working on your social media in a strategic way. It needs to be fresh and exciting, engaging, and allow you to connect with your customer and actually get results, not just followers!
Control Your PR
PR often gets overlooked now that social media is a key marketing tool, but it’s still incredibly useful. You can harness and build your reputation with publicity, you can get in front of the right audience, and start to reinforce other campaigns that you’re doing, so take charge of it today.
Work With Specialists
From here, you’ll then want to think about the specialists that can help you, based on your own career or business niche. If you’re looking for travel ad agencies, or real SoundCloud promotion, or luxury influencer marketing, then you need those specialists to help you. You may get better results this way.
Harness The SERPS
For any online business, Google and search engines are essential. The vast majority of your traffic is likely to come from search, so you need to harness that. Work on your site’s SEO to help you rank higher in the searches, and even consider working with paid search to boost this.
Aim For A Buzz
Finally, whenever you’re working on any kind of marketing promotion at all, you’re going to want to aim to cause a stir. You want to engage your audience and have them pay attention to you. You get one shot at a first impression, so make it count. And then aim to use follow ups to help you to catch any missed leads. But if you’re going to do that, you have to pull out all the stops and make sure that you’re entertaining, exciting, or inspiring.