by Sharon Jones

Wait… has nobody ever told you that before? Well, we’re here to tell you that there’s plenty of things that you can change about your marketing campaign that will mean your sales are going through the roof. Novices in particular struggle to market right because they just don’t know what to do, but after reading a few articles feel like they’re clued up enough to take on the marketing world. Wrong. It takes months of research and understanding to know what might work for your company. The key word here is might. Not everything works, and sometimes it can go so terribly wrong that it can damage the reputation of a company. But we don’t want that happening to you, do we. So we’ve got some excellent tips that will help to make sure you’re marketing the right way for your company. Have a read on to find out more.


Image Source

The Different Techniques

The different techniques that you can use is something that you should always be experimenting in. You’ve got techniques such as SEO, which is really effective if you’re going to do it right. A lot of companies dabble in black hat marketing. This is an aggressive technique that doesn’t play by the rules of what Google expects a company to do. The risk of creating an unnatural backlink profile is high, and this can result in Google actually penalising your company for doing so. So, if you’re going to do SEO, make sure you do your research to know what’s right and what’s wrong to do, and always make sure you’re overseeing whatever happens to the links that will be built through your SEO campaign. Another technique that proves highly effective if done right is social media marketing. The great thing about this is that the risks you run are so low, in fact, there aren’t really any risks as long as you’re not constantly spamming people. The three major platforms, Twitter, Facebook, and Instagram, are all perfect to run a campaign. There are things you can do to maximise your chances of success. One is to make sure you’re targeting your specific audience, the next is to make sure you’re utilising things such as hashtags to gain better exposure, and again, connect with the right audience. Before you start a social media marketing campaign, make sure you’re doing your research like with SEO, except social media is much easier to understand and you’ll probably be able to have a dabble with it yourself before using a company to make your campaign more effective.

Where You Might Be Going Wrong

There are many many ways in which you might be going wrong with your campaigns. The first is due to not understand what needs to be done to get the right marketing style for your company. Some techniques won’t work as well as others, and it’s up to you to make sure you’re trailing different ones to get the best results. You also need to make sure you’re putting enough money into these things. The main reason why so many companies are left thinking, ‘why isn’t this working for me?’, is because minimal effort and finances are being put into these things. You need to get the balance right. Whilst you don’t want to be underspending, at the same time you really don’t want to be overspending or you’re just going to be wasting your money. Find a happy medium and monitor results to see when you’ve got it right. Not monitoring results is another way that people seem to mess up pretty badly.

Learn To Outsource

As we’ve said, learning the ways of marketing by yourself might not be the most practical, especially for people who haven’t explored how it all works beforehand. Even though outsourcing is more money, it’s obviously going to be effective in the sense that they’re the professionals, they’re going to get you the results, and the money you’re spending is eventually going to come back to you in the form of sales. But, whatever you do, always make sure you’re reading plenty of reviews about a company or individual before using that company. Some are only out there to take your money, and all they’ll do is feed you a web of lies whilst trying to convince you that they’re spending your money as well as they can. They could even be damaging your companies reputation, so just make sure you’re doing your own research on them first.

So, after reading this we hope we have given you an insight into how you can change your marketing campaign for the better.