by Lina Martinez
Some things always stay the same in the world of business. Customer satisfaction, quality control, and meeting demand with an adequate level of supply are all examples of important business factors that companies have needed to consider for decades. But there’s no denying that the means by which businesses achieve their goals are always changing. This is certainly the case when it comes to marketing your brand and drawing in the target market. It can be hard to keep up with a changing landscape and compete with the competitors in your industry. Still, if you’re looking for advice on getting the market to engage with your brand in 2019 then here are a few pointers.
Look into influencer marketing.
This is a great digital marketing strategy to consider in 2019. SEO, ad space, and video marketing are all important avenues to pursue as well, but influencer marketing is really starting to… well, influence the world of brand advertising. Essentially, you’d be paying an influencer on a social media platform to sponsor your brand or a specific product to their following. It’s as simple as that. And it often leads to more engagement than ordinary adverts because people on social networks only subscribe or follow someone if they are really interested in what that person has to say. You just need to choose someone with a big following of potential customers, for example, someone who has had previous interest in how to buy Instagram followers and keep organic ones. In other words, you need to choose an influencer with a brand that aligns well with yours. If you were running a gym wear clothing line then you might get a fitness influencer on Instagram to sponsor your brand by wearing your gear, for example.
Offer the consumer something tangible.
In this world of digital marketing and new technologies, you might not have expected this piece of advice. But that’s exactly why this is something to consider. In 2019, every business is using some form of digital marketing strategy. You should be doing the same, as discussed in the previous point. However, that doesn’t mean it’s time to completely abandon physical marketing. In fact, the physical approach to getting your brand out there can often have more of an impact on potential customers because it’s the less common route in the digital age.
For example, you might want to send handwritten letters of thanks to big or small clients as a way of expressing your gratitude. That would be much more memorable than an email. You might also want to look into a service that could help you print off high-quality but cost-effective next day business cards. Handing out something physical with your brand design and information will make much more of an impact on a potential customer than an online advert which blends in with every other digital image people see on the internet. Offer the consumer something tangible if you want your brand to stand out this year.
Deliver an empathetic message.
Many modern-day businesses are starting to understand that the way to impact the market is to make an emotional connection with consumers. However, the important thing to remember is to develop a genuine emotional connection with people. Consumers are intelligent; they can tell when a brand is presenting an inauthentic image to the market. Gillette has received a mixed response with regards to their latest advert advocating the social responsibility of men. Nobody denies that men have a responsibility to be better, but there has been a question mark over Gillette’s intentions, given their masculine marketing approach until this point. If you want to deliver an empathetic message that’s believable then it needs to be a real view shared by you and your team. Maybe you care about the environment, for example. If that’s the case then let it show. Make it a part of your branding and business model. Do more to reduce your carbon footprint. Reduce wastefulness in your business. Plant a tree for every product bought by consumers.
