By Sharon Jones
If you run an online business, or even if you simply use your website as a means of generating interest in your offline company, it is really very important that you make your website as interesting and inviting as possible, so that the public will actually, y'know, WANT to click on it.
Here are some simple things you can do to make your website more clickable right now:
Simplify Your Design
Websites that are completely cluttered with unnecessary stuff should be a thing of the past; a throwback to the 90s when the internet was new and novel and every website had to have a dancing Jesus, and it’s own midi player. Unfortunately, too many websites, many of them business sites, are still cluttering up the screen, and not only is it a big turn off for the average visitor, but it can also slow the site down and make the business appear less than professional.
If you want your website to be more clickable, hire a web design company to create a slick, minimalist design that will run faster, be easier to navigate and boost your sales. It really is one of the best things you could do for your business online.
Make Your Content Clear
If your content is distracted, rambling or never really gets to the point, no one is going to stick around to read it and click on more links, nor are they going to be impressed by the professionalism of your business - your website is, after all, often the first part of your company the average person will see - so, you need to create great content.
Hiring a copywriter who can create eye-catching headlines and layout information in a way that is simple and easy for everyone to understand, and a seo agency who know how to attract readers in the first instance, will help you create a site that people actually enjoy reading; a site that they come back to time and time again. This is one area you shouldn’t scrimp on.
Use Audio and Video
The success of Youtube and the explosion in podcasts that has taken place in recent years has proven that audio and video are powerful online mediums and if you use them on your website, you will see more clicks. Obviously, you can’t just upload a poor quality sales video or podcast that you put together in half an hour and expect it to do the business, but if you invest in creating engaging content in these mediums, the clicks will come.
Images increase clicks by as much as 94 percent - enough said.
If you want your website to be totally clickable, you can't just copy what a dozen other sites in your sector are doing, you need to find a way to get your message across, and sell your goods, that is wholly unique to you.
If all of your competitors are using lifestyle blogs to sell stuff, try utilizing infographics to your advantage, or if everyone else in your industry is using standard models, hire some alternative ones to show off your stuff. Anything you can do to set yourself apart will help your website be more clickable than the rest.
Make these changes, and your click rate will hit the roof!