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As part of the millennial generation, a lot of us are using our smartphones to help us get through life. With smartphones come the apps that assists us - to keep in touch with friends via social media, to help us filter out any blemishes that we may have in a recent selfie, to tell us what the weather’s going to be like in Barbados in 4 day’s time (is it really relevant?) or simply just to take our mind off things with a game. There’s an app for everything; if you can think of one thing that there isn’t an app for which could potentially be made into one, you could be into a lot of money.

Just How Useful Are Apps?

Applications can have a variety of uses, and not just monetary-wise for big name brands. App usage is growing at the expense of other, more traditional, media, such as television, newspapers and magazines. Everything that you can find physically marketing a subject can now be found on a portable device. It’s not the most romantic way to go about things, but it certainly makes sense - why would you want to have to work your way through something to find the specific that you’re looking for when you can find it all at the touch of a button?

What Apps Can Do For You

If you have a business, whether established or startup, an app can definitely help in terms of marketing. You may not make a lot of money from it unless you’re selling things directly on it - a lot of the free apps available don’t actually make much profit at all - but having your business at the fingertips of millions of people is definitely an advantage. The cost of mobile app development isn’t as much as you may have anticipated, and definitely not too much if you are starting out simple. Take into consideration the costs of advertising through traditional means throughout the years; a single page in a low-publication magazine could cost as much as $5,000. Apps allow you to send push notifications and can be constantly updated without having to spend this amount each time. The initial investment is more than worth it.

What’s The Risk?

Have a badly designed app that isn’t user friendly, and this can spell trouble for your company. If you don’t know the first thing about app designing and aren’t too sure about following a guide, it’s always best to get the professionals involved. They’ll be able to work with you to give you what you want, and make suggestions as to how best to present your app. There are a lot of things to take into consideration, such as the platform application it’s running off (iPhone, Android etc), whether it’s accessible in other countries, whether you want in-app purchases and a whole bunch more. Trial and error will help get things right, but you’ll need a user base to help get this sorted. Push it out and see how it goes.