by Lina Martinez

Having a start up business can be difficult because you’ve suddenly got to try and compete with already well established businesses. For obvious reasons this can be a challenge because they have already built their customer base and have their loyalty. Even if your business isn’t going to be solely online, it’s a good idea to build up a good presence on the internet because many leads to a business can come from the online world. While you’re trying to build up your reputation as a business you should also be building yourself up in the online world, so here are some website tips for the entrepreneur inside that’s trying to get out.

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Design

First and foremost, you will need to concentrate on the design of your website. The design is important because a cheap looking website can easily turn people away because it makes you look less trustworthy. This is because websites that are run by scams generally look cheap and poorly designed. If you’re not very good at website design and have no experience, it will be worth your money to hire a website designer to do all of the work for you. Remember that your website represents your business so the more you spend, the more professional your website will look.

Remember to take into consideration colors that work well together so that you’re not accidentally left with a website full of colors that clash and make people turn away. Take a look at these colors that work well together in website design.

Navigation

Navigation is just as important as the design of your website too because if a website is hard to navigate around it’s likely to turn people away to find something that’s easier to use. While you want sophistication, remember to keep it fairly simple so that potential customers can find what they want to on your website.

Try to think to yourself how you would prefer a website to be laid out and go from there. Make it as easy as possible for people to navigate around your site and you will notice the views on your website will dramatically rise.

Tracking

Did you know that you can track people that visit your website to help you work out where and to whom to target your products to? You can get cost effective B2B sales tools to help you analyse the data that it brings in. You will be able to see where people are visiting from in the world, what time, and what they were looking at. This is super useful for working out who your largest target audience should be!

Link through to social media

Social media is an insanely easy way of getting traffic through to your website. With the plethora of links, videos and pictures that you come around on social media, it’s easy to get your content seen and gain those clicks to your website. If you haven’t already, make social media accounts for your business and begin to interact with your target audience and gain a following. Use social media to your advantage by promoting your website on it, and this will lead to sales within your business.

A great way to make good use of social media is to run a competition and announce it on your social media so that you can gain the clicks through to your website. Once people are on your website they are likely to browse to see what else you have to offer.

Upload information that will be useful to potential customers

When you visit a website, it’s likely that you’re going on there to find out some information that you didn’t know before. Alongside promoting what it is you have to offer your customers, you should also be uploading useful information that’s related to what you’re trying to sell. This could be instructions on how to use your products or services, or even hacks to make people’s lives even easier. People love to know information that’s going to make their lives easier than before. Make sure that people are going away with something for free, and you will find that you will have many more visitors to your website than before. Don’t forget to integrate the use of SEO (search engine optimisation) so that people can find you and your content much more easily than they would without it.

Use these website tips so that you can build your website and your online presence, all while building up your business on the other side of things!