by Jerry Mooney
As of this moment, there are well over 2 billion people online. You’ll also find that over 93% of online activities start with a quick Google search. With over 3 and a half billion searches done every day, it is safe to say that your business has millions of opportunities to be found. If you aren’t utilising SEO however, then you are never going to be found on the internet and all of the hard work you put into building your site is just going to be for nothing. The best thing about SEO is that none of this really matters, because if you are higher than them on Google then your customers will be much more likely to click on your landing page when compared to your competition. If your business isn’t using SEO, here’s why you need to be.
Traffic on search engines is quite possibly the best kind of traffic out there. This is because people are searching for the services that you provide. You don’t have to worry about giving them a sales pitch and you don’t have to persuade them why they should buy from you either. People already want to hire you, they just have to find you in order to complete their transaction. This is one of the many wonderful things about SEO, and it is crazy to see how much of a difference it can make to your business.
Sales and Profit
SEO can really increase your traffic and it can also help you to make the most out of your sales as well. Your business can generate thousands every single month from SEO and if you want to have the best strategy then there are plenty of companies out there who can help you. Not only will this keep your business running smoothly because they can also help you to get a much better result out of your conversion rate if you want to take things to that next level.
Cost Per Acquisition
Another benefit of SEO is that it is cost-efficient. It is much cheaper when compared to other marketing techniques and it is a great way for you to really make the most of your budget if you don’t have much of one. On top of that, you don’t actually have to advertise, if you have strong SEO standings then you can actually increase your website traffic without having to deal with any advertisements. You can completely scale back your paid advertising when you have good SEO so the long-term benefits are really unlike anything else. if you want to get an idea how search works then there are plenty of resources out there for you to choose from.
You Can Out Compete Your Competition
If your competition are higher than you on Google then there is a high chance that they are going to be getting more customers than you and they may even be getting more profit and sales than you as well. You may not be able to compete with them in terms of your store, for example, if they can offer discounts that you can’t or even if they have more sales than you do. The best thing about SEO is that none of this really matters, because if you are higher than them on Google then your customers will be much more likely to click on you when compared to your competition. You can easily turn things around for your small business by doing this and you can also really take advantage of everything that SEO has to offer by doing this. You can attract more customers and you don’t have to change a thing about your brick and mortar store. This is especially the case if you own an e-commerce store as well.
It’s Cheaper Than You’d Think
SEO does consist of a lot of different things and some of them can be expensive, but the best thing about SEO is that it can be as cheap as you need it to be. When you invest in SEO, you’ll find that a lot of the options can be catered to smaller budgets, so if you can’t afford too much then you won’t have any problems at all there.
SEO Shows You Can Be Trusted
When you invest in a quality SEO firm and they help you to get to the top of Google, this shows that you can be trusted. After all, companies who don’t believe in providing a good service and even companies who don’t want to look after their customers are never usually high on Google and this is because they don’t want to make the effort. If your company is higher on Google then this is a brilliant way for you to make sure that you are gaining trust from your customers.