by Christian Ertz
If you are looking to become the master of your own professional destiny, you shouldn’t overlook the retail realm. If you enjoy meeting new people, the chances are that a customer facing role could be ideal for you. While the twenty first century is focused on the world of Internet shopping, the physical retail world shouldn’t be neglected. There are still plenty of high street chains that are doing well globally. If you can still tap a niche, retail can be the perfect way to harness your entrepreneur dream.
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Automotive Retail
If you are something of a petrol head and you adore nothing more than putting the pedal to the metal, why not make your passion your career. If you have an eye for a bargain, why not head to the local car auction and pick up some wheels. Make a note of what you have paid, get the cars serviced and in good working order, shine them up and put them up for sale. Make yourself a tidy profit from your own property, and you might be ready to source your own showroom. Pull your sleeves up, get the concrete polishing company out to make your floor gleaming, paint the walls, install some floor to ceiling glass windows and get your motors in position. You could become the go-to used car salesperson in your local area.
Customer Service
It’s all about good customer service. Get yourself suited and booted and make it your mission to provide an exceptional consumer experience. Make sure every car that you sell comes with a three month warranty. You need to be honest and transparent which is not a trait that many automotive salespeople are renowned to possess. If a car has flaws, point them out. A car is only worth what someone is prepared to pay for it.
Have an aftercare policy and offer free insurance for a day or two so that your customer can drive away from the forecourt. You need to put yourself in your customer’s shoes and provide the experience that you wish to have from your next used car buying adventure.
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Niche
Don’t try to please all of the people all of the time. You have to find a target market and buy the sorts of cars that your chosen demographic would like to buy. If you are going after the family market, your cars need to be reliable, have a fantastic safety record and plenty of safety features. If you are aiming your motors towards the young single professional with plenty of cash, you can aim for a more expensive two seater portfolio. It doesn’t matter whether you purchase cars that belong to a higher insurance bracket because your clients can afford it. However, if they are spending more money, they will expect nothing less than perfection when it comes to customer service.
Forget launching a startup just for the money; aim to pursue your business dream by following a passion. Follow this guide and open your own car showroom.
