by Jerry Mooney

Every business owner who starts their own small business goes into it with the idea that they can work better, faster and smarter than their competitors. It’s a nice idea, but unless your business is going to work on its level of efficiency, you’re not going to be smarter or better or faster. There has to be an order to the way your business works and there has to be a clever, simpler way of completing even the most daunting business tasks. You should go into every single day feeling as if you’ve made progress in your business, not feeling as if the day has dragged right out and you’re doing a whole lot of something and getting absolutely nowhere.

Efficiency in business means different things to different people. For some, it means moving some of your business onto the IT cloud and knowing that they’ve secured their business information. For others, it’s paying for a strategic IT consulting firm to teach you all about business automation and how you can save time. In the end, what counts is how you can make your business more efficient and there are six tips below to help you to get there.


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Client Communication. This isn’t about cutting corners, but communication with your clients has to be as efficient as possible. The best way to achieve this is with the right communications software and client relationship software can help you to achieve this. It can help you to keep track on who you should contact and when, so that you don’t lose track of people.

Stop Emailing Internally. You may think it takes less time to fire off an email to someone in another department than it does to walk over and have a conversation, but it really doesn’t. Email can take up more time and the idea here is to be more efficient, not less. Put a blanket ban on internal emails and watch the efficiency levels of your staff go up.

Outsource. A big part of being more efficient is pushing some of your tasks out to experts who can handle them and deliver them back in a timely manner. Outsourcing has so many benefits, and you can read those here.

Automation. Timing emailers, scheduling social media posts and generally automating every business process possible are all ways that you can be more efficient. You should invest in the right automation software to ensure this is possible for your business, but it’s far better to save time and automate than try to personalise emails and Facebook updates!

Invest In SEO. With the right keywords, your business website can be more efficient and work better for you. Don’t be afraid to make your online face more efficient and it doesn’t take very long to do this at all.

Empower Employees. If you want your business to work, you need to place a little trust in the people you’ve hired to work for you. By doing this, you can stop managing every little thing and delegate a bit more!