Did you know that SEO is the number one priority of 61% of business owners?
A dental practice's website is not showing up in the top search results for relevant keywords.
Practices that are not ranking well often wonder what they can do to improve their visibility and organic search traffic.
Ranking well for relevant keywords is essential for any dental practice looking to generate more website visitors from organic search rankings.
Keep reading because by implementing the tactics in this guide will help you improve your rankings and bring more patients through your doors.
1. Improve Website Content
One of the best ways to improve a dental practice’s Google rankings is by improving the quality of the content on their website. This means creating well-written, keyword-rich, and informative articles, blog posts, and web pages.
It also means regularly adding new content to keep the site fresh and relevant.
2. Build High-Quality Backlinks
Another way to improve a dental practice’s organic rankings is by building high-quality backlinks from other reputable websites. This helps to show search engines that your site is trustworthy and authoritative.
Ways to build backlinks include guest blogging, writing testimonials for other businesses, and providing industry-related tips or advice.
3. Optimize for Local Search
When it comes to search engine optimization, many businesses focus solely on national or global keywords. However, if you want to attract local customers, it’s important to optimize your site for local search as well.
This means including your location in your website’s title and meta tags, as well as creating Local Listings on popular directories like Google My Business and Yelp.
By doing this, you’ll increase your chances of appearing in the top search results for people searching in your area. And since more than half of all searches are now done on mobile devices, it’s also important to make sure your site is optimized for mobile.
If you take the time to do all of these things, you’ll be well on your way to attracting more local customers.
4. Use Social Media
Social media can be a great way to connect with potential and current patients, promote dental health awareness, and even improve your organic search rankings. Search engines look at a number of factors when determining where to rank websites and social signals are one of them.
So posting regularly on sites like Facebook, Twitter, and Instagram and including links back to your website can help give you a boost in the search engine results pages (SERPs).
Of course, it’s important to create quality content that people will actually want to read and share. People are more likely to engage with posts that are interesting, funny, or informative.
So take some time to plan out your social media strategy and you’ll be reaping the benefits in no time.
If you want more advice, you can find out what the HOTH says about SEO for dentists.
Improve Your Organic Search Rankings Today
Higher organic search rankings can result in more website visitors, and ultimately, more patients. By using the tactics we’ve outlined in this article, you can improve your dental practice’s organic search ranking and bring in more of the patients you want and need.
Want to learn more? Check out our blog for more articles like this one on online marketing that will help you grow your business and boost local search rankings.
