by Lina Martinez
The online store world has rocketed, with the likes of Amazon leaving many online businesses quaking as they wonder how they are going to compete. But many online businesses have been able to make changes and improve things, so that they are able to carry on; having a unique presence really is needed to keep things going. But if you have a brick and mortar store as well, or want to create one alongside your online business, then there are definitely some steps to take to make sure that you are able to improve things. Being able to concentrate on convenience, value, and a good customer experience are areas that are going to help a small retail business, especially when you have to compete with online retailers. So here are a list of a few things that can help to improve sales and improve the overall look and feel of your store.
Improve Customer Service
For online retailers, they have to do very little when it comes to face-to-face interaction; as long as a delivery arrives on time and in one piece, then that is customer service fulfilled. But when you have a brick and mortar store, there is a lot more that needs to be done for a good customer experience. If you are able to so something as simple as offer physical help or make a suggestion for something in store that works for them, then it can go a long way to creating a positive customer experience for someone. Make sure you and your team are all on the same page and make sure that you all know to go above and beyond or them. Good customer service means customers will be more loyal, and will tell their friends about the experience too.
Pricing and Marketing Strategies
Many large retailers have been matching prices with competitors for a long time, and again, retailers like Amazon have been using that strategy to help their business. And smaller businesses will find it hard to compete with the likes of Amazon. But being able to come up with some creative discount deals can be a good idea, so think about the things that you need to focus more on. You should also make sure that you have your marketing strategy on-point too. Using something like Lucent Graphic Solutions could help you to design the storefront in a certain way to bring in custom and show them what your business is all about. There are plenty of ways to improve your retail marketing.
Offer Additional Experiences
To make each customer’s experience even more memorable, then it can help to create a more positive environment and more likely for customers to return. And as a result, there are many retailers that are looking to offer other things in their stores. The reason being, if you can draw people into your store and to stay for longer, then it can make such a difference. Book stores have started to have built-in coffee shops for people to browse, read, and grab a drink, for example. So think about what kind of experience you could have in your store to keep customers for longer.
