Does your reception area reflect the style of your business? Is it engaging enough to attract your customers? Your potential clients can make up their minds within the moment they enter your office.
Just by the first glance of this area, your clients, partners, dealers, and stakeholders can decide whether your company is good enough to deal with or not. So, considering the reception area as just another ordinary part of your commercial establishment will be a huge mistake.
It's imperative that you don't commit this mistake and make sure your office's reception area reflects the values and aspirations of your business. If you don't know how you can establish a prominent reception area in your office, underwritten steps will help you with this.
Let's start!
Create a professional environment
Due to its high visibility, it's necessary that the reception area is reflecting a business-like or professional image. There should be at least one individual assigned who can interact with the visitors and take care of their needs.
In fact, greeting the visitors in a professional way can reflect a lot about your brand. You can train your receptionist in a way that aligns with your business's values, vision, and mission.
The area should be minimalistic and clutter-free. The desk should provide enough space for a seamless check-in process. The place should be compiled with comfortable tables and chairs so that the visitors can wait comfortably.
Reflect your branding through décor
Reception is the place where you can impress your dealers with innovative ideas. Here you can reflect the company brand to a great extent. Consider using the brand statement, vision, and mission statement at the places where the visitors can see them.
Make sure that the area features your company logo. You can improve the interaction by using custom elements. For instance, you can get customized Ultimatemats.com, tables, and other furniture with your company logo printed on them. It will improve your branding efforts and establish your brand as a market leader.
Innovative check-in process
The tools you use in the reception area for a check-in process can tell a lot about your business. For example, what would engage you as a customer? A table with a pile of paper documents or a table with electronic alternatives? Obviously, it's the latter, right?
If you want your company to look modern and competent, it's time to go digital. Collect the visitor's information through digital devices and gadgets. Also, give them the option to subscribe to your email newsletters.
You can also add a bit of spark by providing your customers the phone charging stations to let them know you care about their needs.
Wrapping up!!
Your office welcomes many visitors a day, and the reception area plays a vital role in representing your business's image. Therefore, you should manage your reception or lobby in such a way that promotes conversation and interaction between you and your clients.
Also, don't forget to follow the above-mentioned points to give your visitors a comforting feel in your office space. This will help you to build better relations with your potential clients and customers.
