by Nigel Hilton
Your business may be small, but it can be mighty. Just because you work from home or don’t hire any employees doesn’t mean you can’t do well and earn plenty of profit, but you do have to go about things in the right way. When it’s only you, you need to be aware of the fact that there’s only so much time and there’s only so much physically that you can do. You need to be a master of multitasking, but stretching yourself too thin isn’t a good idea. There are also some tasks that are best left to the professionals, if you don’t have experience in the area yourself, then simply ‘having a go’ could put your entire venture at risk. Here are three jobs to outsource to freelancers or third party companies.
IT services
Your website is so important. It’s the first thing most customers will see when coming into contact with your business, and while you might have a nice design created, if it’s slow and full of errors it’s going to make a bad impression. IT and website glitches and errors can be very technical, if you don’t know what you’re doing then you could easily make the problem worse. Outsource to a company like Charles IT who can manage your site and get you back up and running quickly if issues do arise.
Blog Writing
Blog writing can be a really fun element of your business. You don’t need to be an expert, however it can be time consuming. Writing up good content that’s properly researched and provides something to a reader can take hours of your day that you simply might not have. Don’t give up on blogging for business altogether because it can be really beneficial, simply hire a freelancer instead. There are many websites online with talented writers that are waiting for projects and ready to go. This could enable you to have original and interesting content produced quickly, it’s inexpensive and allows you to update your company blog regularly without taking time away from your other tasks.
Marketing
There’s a lot more to marketing than you might think. Get it wrong and you could get your site blacklisted, upset customers and much more. Unless you’re trained, qualified or experienced in marketing then it’s far better to outsource this department to a company that knows what they’re doing. They will know about blogger outreach, being able to work with reliable bloggers which can boost your domain authority. They can create interesting and unique marketing materials to grab people's interest. They can utilise newer forms of marketing such as video and social media marketing which have a better conversion rate. Marketing is everything in business, don't’ leave it up to chance. With so many competitors out there for every kind of company, it’s unlikely customers will stumble across you without the right promotion.
What kinds of tasks have you outsourced in your small business?
