Have you ever noticed that it’s easier to make something or offer a service than it is to have your customers trust what you’re selling? Or even your brand, for that matter? Consumer confidence is a challenge that all entrepreneurs and companies have to overcome, regardless of how long they have been in business.
It goes without saying that you need to convince your potential clients that you’re offering real value for money. Plus, you have to prove to them that what you are selling will best meet their needs.
One of the perfect ways of promoting any brand to potential customers is by setting up an online home: a website! These days, it’s quite straightforward and quick to build a site, even if you have no HTML or coding knowledge. But, if your website looks like an accident at a paint factory, you are seldom going to inspire consumer confidence!
In today’s blog post, I will share with you the “secrets” of building a website that enables your clients to trust you and what you offer and build a positive online reputation. Here is what you need to do:
Ensure your site design is fresh, modern, and accessible
The first step in building a fruitful and profitable website is to look at how you’ve got your content and general designed laid out. You might not think it, but even the wrong palette of colors can put people off from contacting you or buying goods and services online via your website.
Thankfully, there are scores of online tools that can help you choose the right tones for your color scheme. What’s more, they can help you ensure that your content is readable even by those with visual impairments, for instance.
The next stage is to check that your layout looks fresh and is accessible to visitors using a variety of devices. Did you know that most people searching Google and other search engines use mobile devices? With that thought in mind, you must check that your pages load up correctly on smartphones and tablets.
Some web browsers let you “emulate” mobile devices if you don’t readily have access to a smartphone or tablet. So, really, there is no excuse to not build a mobile-friendly, accessible website!
If you’re unsure whether your existing layout or site template is suitable for your site, don’t fret. It pays to research some of the best landing pages and compile a list of the elements that make them so successful. That way, you can combine all those good points and create a breathtaking design for your online home.
Hire a pro to take some decent photographs
Have you taken all the pictures on your website with a smartphone camera? If so, that is one of the reasons why your website visitors don’t feel inspired with confidence in your brand! It goes without saying that you need to portray a professional image to your customers.
You may not know it, but hiring a photographer to take professional product shots is a worthy investment. Your customers can then see high-resolution images that emphasize the best bits of each product that you sell. Plus, it can also inspire them with ideas on how best to use the products that you’re offering.
And even if you only sell a service, they can still help you to showcase what you’re trying to sell.
Hire a copywriter to create compelling content
If your written language skills leave something to be desired, avoid writing the text content on your site. You only have a few seconds to capture your audience’s attention when they visit your pages. With that in mind, the text content they read should make them want to throw their money at you!
Fortunately, an easy way around such scenarios is just to hire a professional copywriter. Also known as content writers, their job is to come up with explosive text content that packs a punch. They also know how to naturally include the right “keywords” in your text, making it easy for your customers to find you online.
You may also wish to use a copywriter to create other text documents linked to or from your website, such as product datasheets and press releases.
Tell your visitors a story
Do you want to avoid being one of “those” faceless corporations that are more robotic and less human? If so, invite your readers to learn about your humble beginnings and tell them a story about your brand.
An “About Us” page gives your audience the chance to learn how passionate you are about what you do, and why your products and services are better than ones from your competitors.
Thanks for reading today’s article; feel free to share a link to it with your friends and colleagues online!