by Jerry Mooney

Generating traffic to a website, for a lot of people, isn’t really easy going. But the internet is where it’s all happening at the minute. You can purchase pretty much everything off the web now, and people prefer to go online in their hunt for what they need. So you should always be looking for ways in which you can improve your website, and generate more traffic to it. Your website should be the backbone to your business, it should be the main port of call for sales. If it isn’t, we’re here to change that for you. Read on to find out more on how you can generate more traffic to your website.

 

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The Website

The first thing you need to do is look at the website itself, and what can be changed about it. You’re most likely going to be competing with hundreds of other people to get the sales from your customers that you so badly need. So your website needs to be absolutely perfect. Take a look at it and ask yourself this, is it really appealing? When you first set up your business and set up a website, you might not have had the knowledge needed to know what actually makes a good website. Well, it needs to be easy to use. At no point should there be any glitches that might hold a customer back. We see little niggling issues at the order and payment part of the website the most. Then you need to see what is on the homepage that might draw the user in. Is it eye catching? have you got your best deals displayed? These are all questions you need to be asking yourself if you want your website to succeed.

SEO

This is one of the most important techniques you can use if you want to drive traffic to your website. SEO is complex, but get it right and your website could be on the first page of Google. But that isn’t all there is to SEO, there’s so much more behind it, and so many various techniques that you can use to get traffic. A lot of them are really hard, and if you do it wrong you could actually have your website penalised. Using an organic search agency rather than attempting this yourself might be the best thing for you to do. You should be looking to couple your SEO campaign with other techniques such as social media marketing. The more forms of marketing you’re trying at once, the more exposure you’re going to get.

Guest Blogging

This is a technique where you’ll post on someone else's blog, and you’ll publish a post of theirs. Your website should always have a blog section, and if it doesn’t then you’re missing out. With a guest blog, you need to make sure there is a link to your website within the article. When the post is then published, your website gets the exposure it needs from a wider audience.