By Lary Kim

Do you want to know the techniques of social media marketing?

Do you want to understand what social media marketing’s merits are?

Coping up with latest media, social media marketing is easy, but this article gives you fresh ideas to consider.

Information collected from some professionals to describe the ultimate marketing strategy worth considering.

Photo courtesy of  Flickr

Photo courtesy of Flickr

Share at the finest times.

You can post anything, anytime but according to data analyst SumAll, the ideal time to post on social media platform is as following:

  • Google +: 9 a.m. to 11 a.m. EST

  • Twitter: 1 p.m. to 3 p.m. EST

  • Facebook: 1 p.m. to 4 p.m. EST

  • Tumblr: 7 p.m. to 10 p.m. EST

  • Instagram: 5 p.m. to 6 p.m. EST

  • Pinterest: 8 p.m. to 11 p.m. EST

Our findings said that young generation and women are the online late night on Facebook, Twitter, and Pinterest.  An e-commerce employer said I waited from 10-11 p.m to post but I’ve to find the final time to post is Thursday night. He experienced to sell his company Organize three products online on Thursday night comparatively from other nights.


Encourage the Customer Feedback

Give as much pure and straightforward incentives as you can to your customers to attain more turnover for your product or services, they want a reason to give feedback.

You should present to your customer's something that values equally with your business model. Like discounts, winning prizes chance, buy 1 get one free offer, they are the best motivator.

For the next year mind map for new offers and techniques, evaluate which one build future incentives towards the success.


Send the accurate message through the right platform.

We got lots of social media, each of one serves different purposes and various audience. If you understand the difference, your marketing tactics will become smoother and positive. For example, a law firm could not be promoted on Instagram, Snapchat or Pinterest. Taking another example, if you are a photography or a travelling agency, you can do well on Facebook, Pinterest, and Instagram. You can gain followers on Instagram fast if you run a travel and photography business.

A writer for Hootsuite, LePage describes that twitter audience likes an image that has been attached while Facebook audience focuses on pictures but not asks for like, similarly Google+ subscribers loves to watch brand advocates.

You should try every platform and evaluate how much your audience is and how they respond, and compare results on every platform. Most companies find out that on Pinterest, Instagram and Facebook, women are in the great audience. While on Twitter and Google+ is full of men.


Post the Accurate Content

In a world of competitors, make your message worthy enough to get attention.

In your message content, make it efficient with a careful alignment of your objectives. Like “reach your audience where they are, and speak to them in their language, tone, and style which is appealing”

Take a look at your previous posts on each platform and evaluate honestly, check the way your marketing material or messages are faring equally with your efforts?


Socially Tag the users Who Are Actively Involved in Your Content

Don’t stick to a single platform, float your content on more social channels, and construct strong relationship among your brand and audience.

This technique will increase transparency and exposure, by ensuring your presence in a lot of social media.

At first, check your target audience and create your message accordingly. Mostly, companies take professional advice for their content, like expert bloggers, content writer, etc. some companies develop their content from social media marketing agencies, so they are assured with their effective content of writing leaders and prospects.


Don’t just depend on the organic strategies.

If you take search engine optimization efforts for a competitive world, this will be enough for all marketing needs. But sometimes you have to pay for an impale in your trade because the world is not perfect and comfortable.

For immediate results try for a pay-per-click strategy. For a specified keywords searches use Google AdWords for advertising. So you will only have to pay in a case when someone clicks on your ad.

All social media channels present openings to purchase Ads, including Facebook, Twitter. YouTube and Reddit also advertise.

Lary Kim's guide on marketing is “pay for placements equal to reaching current community effectively, try organic strategy, it doesn’t affect money to place ad on social networks

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