SEO is an essential part of any marketing of business, but it has gone further away from the “organic” SEO practices of the past and has become more of a marketing trick than anything. It is something that each and every business now has to try and get their slice of the pie. The current SEO techniques that are bandied around, such as making your websites “click happy” or using “alt tags” are featuring on many different blogs across the internet, but there is something about using an SEO agency to work with you, on an organic level, to develop a great web infrastructure that can easily fit into a search engine algorithm. So why should you invest in an organic SEO method?

It Is Still Working Its Magic

The techniques that are being used to improve SEO still works. The methods of focusing on improving the user experience while also using the traditional SEO methodologies will result in a higher ranking on the search engine results page and traffic to your website.

The ROI Is Good

Return On Investment for SEO when compared to other advertising methods, like social media advertising, email marketing, PPC advertising or buying leads, is quite good. Using organic seo packages and sound methods will be the cornerstone of your presence online.

Search Engines Are Big Businesses Themselves

Search engines are now becoming bigger than many of the results they throw up. With between 80% and 90% of people now checking for online reviews before making a purchase, it shows that the trend to search will only increase. So, by making sure you pitch up a nice spot on your customer’s search engine results page, it will help you big time!

The Coverage In Technology

Mobile bandwidth and local search optimization are only becoming better and better. The amount of web traffic that heads to mobile devices is now starting to outweigh that on the standard desktop computer. As a result of people reaching for their smartphone approximately 85 times per day, there are whole new ways of SEO techniques companies can take advantage of, like local search optimization. The younger generations, such as the millennials, is such a key demographic now, as they are the highest number of mobile phone users.

SEO Is Never-Ending

Your competition will always be looking for ways to improve themselves and how to appeal to customers, you should be doing that too. As soon as you stop progressing, you are losing out to a competitor who will snap up your market. Business is business, and SEO techniques are a valuable tool we have to grab customers and interest for our product.

Organic SEO is so much more important now than it ever was before. Your business needs to have an SEO strategy lined up, or if you need the help, having an SEO agency as a client will help you to build an online presence that will translate into traffic and sales. It is still one of the most important aspects of a company’s marketing plan and is integral to branding and business identity.

Jerry Mooney is co-founder and managing editor of Zenruption and the author of History Yoghurt and the Moon. He studied at the University of Munich and Lewis and Clark College where he received his BA in International Affairs and West European Studies. He has recently taught Language and Communications at a small, private college and owned various businesses, including an investment company. Jerry is committed to zenrupting the forces that block social, political and economic justice. He can also be found on Twitter.