By Jerry Mooney

Running a media company has to be one of the most challenging projects in the world of business today. Part of the problem here is that the desires and needs of consumers are so variable. If you want to please as many people as possible, you really need to make sure that you are staying on top of what’s happening at the moment. That in itself can be difficult enough, but that’s not the only challenge you are likely to face. If you start a media company today, you will have to put some serious effort into making sure you get the word out. Marketing is challenging enough for any business; for a newfound media company, it can be even trickier. Nonetheless, it can also be a lucrative and worthwhile venture. If you are keen to make your media company work out, then read on. Here are some key things to consider if you want your media company to be a success.



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Focus On A Niche


One of the main early pitfalls you need to avoid is not getting enough people interested. There are a few different philosophies on how to achieve this stage. Some people would argue that you should appeal to as many people as possible. On the face of it, this might seem logical. However, if you are serious about drawing people in fast, you need to provide for a certain type of person. With that in mind, work hard on finding your niche before you do anything else. You should know exactly what you are providing and for whom, otherwise your media company will have no structure. What’s more, your content marketing strategy will be much more powerful if you know intimately who you are targeting from the outset. The importance of this stage cannot be overstated.



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Pay Attention To Social Trends


As the owner of a media company, you are going to have to be great at focusing on the subtle changes happening in society. After all, media needs to be at the forefront of the changes that are happening in the world. Otherwise, you might find that you are all too easily falling behind. Above all, you need to make sure you are aware of the key trends which are happening within the world of media. This helps you, above all, to deliver your services as well as possible to the right people. It helps to know, for example, that more and more people are watching television over-the-top these days. This means that you need to know the Challenges to Launching an OTT Service if you want to get ahead in this area.


Make Content Shareable


Marketing is one of the most important aspects of any business. Your new media business is no different. If you want to gain a serious following in a short amount of time, you need to make sure that you are doing everything to make it happen. These days, one of the most powerful things you can do to that end is to make your content shareable. Knowing what is shareable and what is not is mostly a matter of trial and error, however. Spend some time paying attention to what people are more likely to share. Then, tailor your content to fit those criteria.


Jerry Mooney is co-founder and managing editor of Zenruption and the author of History Yoghurt and the Moon. He studied at the University of Munich and Lewis and Clark College where he received his BA in International Affairs and West European Studies. He has recently taught Language and Communications at a small, private college and owned various businesses, including an investment company. Jerry is committed to zenrupting the forces that block social, political and economic justice. He can also be found on Twitter @JerryMooney