By Sharon Jones

These days, people expect to be engaged on a visual level. So, if your business is not doing this, then you could be missing out on many potential customers. That will mean that you're missing out on money and seeing reduced profits too. So, you should think about what you can do to engage people visually and turn them into customers of your business. Here’s how you can begin to do that today.


Create a Killer Logo


You want people to recognise your brand instantly, and that’s only going to happen if you have a strong logo. People will see this and recognise it. That kind of brand awareness is massively important when you want to increase customer engagement. If your logo is currently weak and doesn’t convey what the business does, you’ll have a big problem. Hire a graphic designer to work with you on a new logo that will do exactly what you want it to. It should be relatively simple, while also making it clear what the business does. If the logo does this, you’ll be off to a good start.



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Display Information Graphically


When you some information that you want to get across to customers, you should consider displaying it graphically. It can be much more difficult to make a blog of text interesting to customers. But if you use an infographic design that’s flowing and easy to read, you can make people stop to take notice. They use images alongside facts and figures to make the information more interesting to more people. It’s something that many businesses can benefit from. By making things understandable and relatable, more people can be engaged. And they’re relatively easy to create as well, so it’s worth doing.


Design a New Website and App with a Consistent Theme


For many people, the first time people will come into contact with your company is via your website. People use search engines to find companies, and that means they’re directed to your website. If you want people to remain interested in your business, you need to have a great design for it. If the design is old, messy or makes the site difficult to navigate, people will find another. That’s how important a good design can be, so reevaluate yours. You should also use apps to capture people’s interest. Mobile app development companies can help you with this.



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Also Use Videos and Images on Social Media


It’s been proven that tweets and posts that contain images and videos are more likely to engage people. More people interact with them and retweet or like them. It’s a simple fact, and it’s one that all businesses should take notice of. If you use this knowledge to your advantage, you can make engaging with people on social media platforms so much easier. If you use videos of people talking, then make sure you add subtitles to the videos. Most videos are viewed without sound, so this is very important. But even a simple image will have an impact.



Sharon Jones is a contributor to zenruption and has her B.A. in political science from UCLA. As a new mother, she is interested in helping shape the world her daughter will inherit. She likes pina coladas and taking walks in the rain.