by Lina Martinez
When you step online as a company you aren’t simply able to post whatever you want whenever you want. As a professional account you need to always make sure that anything you say publicly is positive, true and in the best interests of the customer. Here are some reasons why you need to maintain a good reputation for your business.
1. People Want Someone They Can Trust
When someone starts to look online for a product or a service they will research a lot of different brands and will likely look at reviews too. It is incredibly important that you make sure all the information you present on your website is accurate, and that your social media accounts are professional. This will lead to people trusting your brand and therefore being much more likely to buy with you over others.
2. They Will Google You
Everyone uses Google to find out about things they need, so they will most likely search your company online to make sure that you are legitimate and your products do come up on the search. The last thing you want to do is something like with Trump's reputation where you post stupid Tweets about serious issues and therefore face distrust. Google your brand and make sure that there are only positive things on display for you to see.
3. Competitive Advantage
If you are working within a crowded industry it can be very hard for you to stand out from the crowd. However if you are able to show that you have suffered with no controversies, you have all good reviews and your information is clear then you will be able to get ahead of the rest. People will want to come to you because you have a better reputation and they feel like they can trust you more than the others.
4. Brand Awareness
Your online presence isn’t just about avoiding scandal or getting ahead of the game; it can actually drum up awareness of your brand and widen your audience pretty significantly. The internet is accessed by the whole world, so by having a website to display your products and social media accounts to talk about them: you will be out in front of a massive audience. By promoting your work through Facebook and Twitter, and making YouTube videos about the products you will drum up more interest and people will be able to recognise who you are.
5. Defend Yourself
There are a lot of people online who like to stir the pot and will stop at nothing o make you look bad in front of others. If you don’t already have an online presence and loyal fan base and someone decides to trash your company: you won’t be able to defend yourself and your brand. The way you deal with these types of situations will really set you apart from the rest and show people that you are trustworthy and good. This will in turn bring more people to your side and give you the support you want online.
