by Jerry Mooney
There are a lot of different ways to market a business when you’re operating online. Some will prefer to go for routes which involve pushing their business down customer’s throats, while others will prefer something a little more subtle, and there is a huge amount of middle ground between these two areas. Of course, though, when it comes to getting yourself remembered, there are certainly some excellent methods to use. To give you a hand with this, this post will be exploring some of the best ways to integrate yourself into your customer’s lives.
Give Things Away
Businesses have known that free stuff is one of the best ways to get customers interested in their work. People love to get something which they don’t have to pay for, even if they are never going to use it, and this is something which you can take advantage of. If you’re able to choose the right items to give away, you will be able to make your business something that people think about each and everyday. Below, you can find some of the best options for this approach.
Key rings: While they may seem very simply, key rings are used by almost everyone, and are an item which will have to be used all the time. Custom membership key tags can be designed and made on loads of different websites. Of course, though, you need to make sure that you’re adding your logo to something like this. If not, it will be a pointless pursuit, as customers won’t be able to tell who gave it to them.
Mugs: Most people like to start their working day with some sort of hot drink. Whether this is tea, coffee, or anything in between, having the right vessel for it is very important. This makes mugs a great option for businesses trying to get their name out there. You can have something like this designed and made very cheaply, and you can often get more for your money when you buy them in bulk.
Phone Cases: Smartphones have only been around for a decade or so, but have taken over the market when it comes to digital devices. As people carry them around all day, using a case to get your logo onto them can be a great idea. Of course, though, this will be the most expensive example, as you will need to get several options made if you want to cover a range of different phones.
Support The Local Community
The area surrounding your business is very important to you. The people here are likely to be your first customers, and this trend can continue going long into the future. To take advantage of this, supporting certain community efforts can be a great idea. Below, you can find some examples of the sort of causes you can champion, along with some information to help you to understand how this can work.
Sports Teams: Even the smallest villages and towns around the world will often have their own sports teams. These groups rely on sponsors from businesses like yours to keep going, making this a great place to start. In return for your contributions, you will be able to use their kits and even pitch as an advert, bringing your business into more people’s lives than ever before.
Schools: Along with sports teams, there will also be plenty of schools nearby who need support when it comes to their money. While this won’t get your name on people’s clothing, it will make loads of parents aware that you are around, with your support for their children’s future being a big driving factor in their decision to use your services. If you can, donating something material rather than financial can be a great approach to take.
Infrastructure: When it comes to smaller towns, one of the biggest challenges people face is the infrastructure they have to deal with. Roads will be narrow, internet speeds will be slow, and people will find it hard to use the public services they have access to. Solving problems like this can make you a hero within a community, and this is a great approach to take when you want them to remember your business.
Promote Conversation
Getting people talking about your business can be just as hard as getting them to remember you. This is a fundamental part of integrating yourself into their lives, though, making it something you’ll have to come up against. Below, you can find some of the best ways to achieve this goal, without having to spend loads of money in the process. Remember; any press is positive press.
Surprise Them: People are very used to getting as little as possible in return for what they spend in the modern world. This trend makes it easy to surprise people, giving them work for free or spending more time on it than you’d be expected to, without charging extra. It only takes a couple of times doing this to get people talking about your business from far a wide.
Shine The Spotlight: Politics have always been a very popular conversation point among regular people. With this in mind, speaking about a couple of current issues can be a great way to get you into people’s conversations. While this may seem risky, people will usually forget about the content of your opinion very quickly, and it shouldn’t impact your success unless you express very controversial views.
Hopefully, this post will inspire you to start working harder on the time you put into making your business into a part of people’s lives. A lot of companies struggle with this sort of effort, finding it hard to know how to make their customers think about them. Thankfully, this is often easier than you expect, with little tricks opening the doors to new ways to interact with them. Of course, though, you have to be careful; some people will work differently to others, and this means you may have to take a couple of different approaches.
