We’re approaching the end of the year. Now is the time to look back and think about what your company’s strengths were on the market this year. It’s also a chance to figure out how your company can improve next year. On that topic, we have three ideas for you to sink your teeth into. We suggest you aim for your business to be online, international and always connected through 2017. On this post, we’re going to look at how you can achieve each of these goals and what they could mean for your company. So, let’s get started by thinking about taking your business online.
Opening Up The Online World
For the first time in forever the business market is truly global. You can sell to anyone, anywhere at anytime. But to do this, you need to make sure your business is accessible online. Of course, international trade isn’t the only reason why your company needs an online presence. It gives customers another place where they can buy. Customers are quite simple, and if you give them another source for purchases, they will use it. Therefore, you could easily expand your customer base and your profits just by setting up online. What will you need to do this?
The first step is designing a website that is accessible and attractive to consumers. You need to make it as easy for them to buy as possible. It is important that there are no issues getting through the purchase. You’d be surprised how often little details on the site stop customers proceeding with a transaction. If you are seeing plenty of site traffic and minimal purchases, run an A-B test. This will help you discover where the issue is on your site and fix your conversion rate.
Once you have set up a successful site online, you must then consider marketing. SEO is your biggest concern here, and there are plenty of online marketers ready and willing to help. Make sure you research different companies to find one that has proven successful in the past. If you have the funds, it’s worth investing in a marketer that represents a major brand. Arguably, these will be able to provide the best service for your business.
After you have successfully created an online presence you can think about expanding your business. There is more to this than just building up your company online. This will generate interest from investors and new customers. It won’t guarantee that your company is success. For that, you need to make sure that your company is ready to cross oceans, literally.
Expanding internationally will require a number of trips abroad for both you and your business partners. This will be particularly important during the first few months. You will need to reassure new business partners and arrange trade deals. With specialist business travel agents, it’s easy to arrange these types of meetings no matter where they are in the world. You may also want to look into the possibility of setting up international conferences for your company.
These days, a lot of business owners are favoring the online approach to this. But we think that face to face meetings are better and in most cases, will generate more positive results. There is the case of cost to consider, but in your first few months you’ll be traveling anyway. You might as well ensure that it is a productive trip with plenty of meetings.
Next, you’ll need to think about transporting the product you are selling to new locations. It’s best to look into outsourcing solutions here. With outsourcing, you can make sure that a product is always delivered where you need it to be with minimal cost to you. However, it is important to be cautious when selecting an outsourcing company. If they do not offer a quality service, it will reflect poorly on your business.
Always Stay Connected
Finally, we need to think about how to keep your company connected to customers and clients. There are two options that we recommend you look into here. The first is part of your online profile. You can use social media to keep customers up to date and in the loop about latest developments in your business.
The second is using technology. With a cloud server, you’ll be able to send and access info anywhere in the world. If you can do this, there is no reason for clients to experience delays. You can always guarantee that you are delivering the best, fastest service on the market to them.