It all seems such a good idea the time. Your business finally makes the plunge into the world of social media, expecting huge successes along the way. The Facebook profile is set up. The Twitter profile is set up. The Instagram profile is set up. You’re all set for social media success. But, it doesn’t happen. Your business does its best to grab attention with catchy posts and eye-grabbing pictures, but no one cares. You’re being totally and utterly ignored by the masses, and that’s a crushing feeling. Why is this happening? This is why.
The world of social media is no place for you to go all corporate on your follower base. They’re not browsing Facebook to be faced with adverts all the time! They’re on there to catch up and have some fun! You need to fit into their specifications, and that means carrying yourselves with the right demeanor. You can find plenty of guides on how to do this, and we highly suggest you do so.
You’ve Got No AudienceYou’re wasting all your well-formatted posts and great content if you haven’t got an audience. Building a social media following isn’t easy, especially when you’re just starting out. This is why many businesses look to buy Instagram views or embark on paid advertising through Facebook. However you do it, it’s imperative that you build a base of views, likes and followers before you can achieve success.
On every social media platform, you’re going to find the ability to engage in analytics. These are detailed statistics about how your brand is performing on social media. You can find out how each post is being received and how many people are engaging with it. Basically, this is a way for you to figure out what works and what doesn’t. If you’re not getting any response to your text-heavy posts, you might want to cut them out altogether!
You’re Putting The Wrong Content Out The problem with social media is that there are so many platforms. Well...that’s not actually a problem, but more of a stumbling block for your business as it's getting started. You need to know the difference between Facebook and Twitter, or Instagram and Snapchat. The type of post you put on one platform will differ greatly in success compared to another. Each platform is there to achieve a purpose, and it’s important that you figure this out ahead of time.
You’re Not Being Social
Social media is all about being social. That’s such an obvious statement, but it’s amazing how many businesses don’t realize it! It’s your job to not only post engaging content but engage with other people along the way. This will build your follower base and your reputation in the process. Look for avenues of opportunity when it comes to connecting with others, and you’ll be enjoying plenty of brand awareness along the way.
If you’re being ignored on social media, you’re doing something wrong. Keep working hard to rectify the situation, and you’ll find success eventually.