By Jerry Mooney
It’s taken time and a lot of hard work, but finally, your catering company is bringing in a steady income. You can finally relax a little and not stress out as much about where your next paycheck is coming from. While that’s all well and good, don’t be afraid to dream a little bigger than just getting by. To ensure that your company and services have a prosperous future now is the time to take your catering company to the next level. Now that you’ve started to establish yourself and have developed a customer base, take the steps to make your startup the next big thing. This might sound like a daunting concept, but if you take note of the tips below and implement them, it doesn’t have to be.
Change up your menu
To keep what you’re offering fresh, it’s important to change up your menu every so often. That doesn’t have to mean getting rid of any dishes; it can simply be adding new twists to old favorites. Or it could be adding extra dishes onto the menu. If you want your company to be the next big thing, you need to find a way to get it talked about. One of the best ways to do that is by changing up your menu every so often.
Always be professional
If your business is going to be the next big thing, you need to ensure that you always make a good first impression. In the catering industry, word spreads like wildfire about companies that lack professionalism. Don't be one of the companies being talked about. Take your company seriously. This means being up to date with health and safety, such as by attending regular courses. It also means using a specialist stockist. This is to ensure that not only is your food professional, but also that your crockery, tablecloths, and napkins, are too. The best way to do this is to use a specialist company that supplies things like linen napkins for hotels and caterers. As that way, you know that the items you get from them will be of a high quality. Business cards are also important, as is a well-designed website.
Find new ways to be unique
The key to getting people talking about your business is finding ways to be unique. Take Bubbleology, for instance, the ‘coffee’ shop with a difference - their main drink is bubble tea. This is a form of Taiwanese tea that can be milky or fruity and contains flavored tapioca balls. It’s the new big thing in the drinks industry. If you want to make your business unique, you need to offer something that no one else does. Perhaps you could offer a new cocktail to go with certain dishes? Or maybe, you could find a way to reinvent cakes and desserts - this proved highly successful when alcohol was added to them. Alcoholic cakes are now a big thing in the catering industry, especially for weddings.
Although those three things aren’t all it takes to make your catering company the next big thing, they should help you on your way to making it big. So take note and implement the tips, ideas, and advice above.