by Brian McKay
If you’ve been running your business for some time, you’ve probably gone through a host of different methods to try and market yourself. Ranging from physical adverts to posts on social media, there are loads of ways to handle this sort of work, and those who are able to be the most creative with their work are often the most successful. To help you to break the mold with your products, this post will be exploring an underused method which can be great for any business; using a product to market your other products.
What Should It Be?
Most people will spend a long time trying to figure out what they should be using for this. In reality, as long the as the product you’ll be selling is cheaper than your normal goods, you have a lot of freedom. The best examples are usually those which incorporate a touch of humor. As a great recent example, Elon Musk’s The Boring Company recently sold a series of novelty flamethrowers to the public. While this product doesn’t relate too much to the business, a lot more people know that it exists as a result of this effort, making it well worth looking down this route for your own business.
Creating A Buzz
Once you have something which you can sell, it will be time to start working to create a buzz surrounding it. To achieve this, it will be worth doing a limited run on the product, while also forcing people to pre-order if they want to get their hands on it. Creating a sense of mystery, going down this route will appeal to a lot of different users. Along with this, using a set of tools like BlueSnap and ClickFunnels, you can create a sales page which will be kept separate from your main site. This approach enables you to take advantage of multiple sales channels, while also keeping your site free from promotions.
Using The Results
Having gone through a process like this, the main aim you will have will be to keep people talking about your goods for a long time. A lot of companies are sneaky at this stage, staggering their deliveries and adding delays to make it seem as though there has been incredibly high demand, when they could easily ship everything at once. This is done to keep people post on social media for as long as possible. While it’s unlikely that you’ll have loads of viral posts, this will still get more people to hear about your work.
With all of this in mind, most people will be feeling ready to take on the challenge of using products to market their products. This sort of effort is a great route to take when you’re first starting out, as it will make you stand out from the crowd, and will even make it possible to make money while you handle your marketing. There are few ways to do this which don’t involve spending a little bit of money in the first place.
