By Jerry Mooney
(Image link: http://goo.gl/mr4gBp)
Starting a green business is a very modern idea. And, it can be done with ease too. The benefits of having a green company are massive. You generate a lot of respect, and it’s easy to gain interest from consumers.
That’s all well and good, but how can you set one up? Check out these tips, and you can start your business today!
Choose A Green Idea
Obviously, to start a green business, you need a green business idea. This means that your company will focus on doing its bit for the environment. There are plenty of green business ideas out there, and I’ve got a few that can help.
A popular one is to enter the renewable energy industry. You can create and install different energy sources in people’s homes. It sounds hard, but there’s global renewable energy training out there for you. So, you can become a master and then help create a more eco-friendly world. Of course, this is just one of many ideas. You can think a lot more small-scale if you wish. Perhaps a recycling company is more for you? Take old things and turn them into new products. It saves the environment, and you can make lots of money.
Make Your Office Green
It’s easy to come up with a green business idea. However, it’s harder to ensure your company stays green. Every business is guilty of releasing lots of carbon emissions in the air. Mainly, it’s through their offices. An office can burn so much fossil fuel as it requires loads of energy to function. Think about all the things in an office that need electricity, for example. It soon adds up and can turn a green business into a bad one.
So, you must ensure your office is green and sustainable. Be efficient with your energy usage and try to use renewable sources. Also, make sure you’re recycling and minimizing waste. It’s one thing to start a green business; it’s another to be a green business. If you don’t practice what you preach then what’s the point?
Create A Powerful Marketing Campaign
There’s no denying that a green business can be very successful. Why? Because everyone is interested in helping the environment. You see massive segments in the news about how our planet is dying. If someone sees a company that’s doing its best to help, they like that. Likewise, investors like the idea too.
However, no one will know about your business if you don’t market it. And, you have to be very clever with your approach. Make the main focus of your campaign about the environment. Stress that your company is 100% green and dedicated to changing the world. Produce compelling infographics about waste and energy efficiency. Show people the stats and what their bad habits are doing to the world. It’s a classic shock tactic, and it’s very powerful. Then, you can shout about your business and tell them what you do. Show them the positive impact you’ll have on the earth. It generates interest, and you’ll soon see a lot of customers.
With these tips, you can start a green business today. It’s a wonderful idea if you want to own a company and help the environment. Companies like this often get very good reputations, making it easier to market and promote them!
Jerry Mooney is co-founder and managing editor of Zenruption and the author of History Yoghurt and the Moon. He studied at the University of Munich and Lewis and Clark College where he received his BA in International Affairs and West European Studies. He has recently taught Language and Communications at a small, private college and owned various businesses, including an investment company. Jerry is committed to zenrupting the forces that block social, political and economic justice. He can also be found on Twitter @JerryMooney