by Jerry Mooney

Today, thanks to the internet, information is freely available. Whether you would like to get inspiration on decorating your home or keeping your computer safe, there is a resource out there. However, businesses can also benefit from the information available on the internet and create a competitive advantage. If you are good with numbers and statistics, you can turn this skill into something that will set you apart in the competitive marketplace and take your business further.


Image via 960th Cyberspace Operations Group

The Power of Knowing

Information is power, and now the distribution of data is more democratic than ever before, You don’t have to be well connected to become well informed. Keep an eye on social media accounts, relevant blogs, magazines, and you will have the insight you need to make your business a success, no matter how competitive the marketplace is.

Market Research

You can now also do your market research before launching your business yourself. You don’t necessarily need to subscribe to industry analysis and reports; there are loads of statistics available on the internet for you to use. You can estimate the size of your target market, check out the volume of orders, the profitability of the sector, and even reverse engineer the strategy of your competitors.

Customer Behavior


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Instead of focusing on the volume of the data, you should ensure that the information you are collecting is relevant. For example, when you want to find out more about the behavior of your target market, you might want to focus on patterns that influence their buying decisions. For example, if you are selling baby items, you might want to know which baby magazines your target customer read, and which online communities they participate in, but might not be interested in where they get their nails done.

Spying on New Technologies

If you are good with research, you might even become a corporate spy and find out about the latest technologies and innovations before your competitors would. When searching for unindexed sites and looking through unofficial sources, you should ask yourself what is tor and should i use it? so you can avoid revealing too much information and keep your personal details hidden.

Spotting Trends Early

When it comes to innovation and anticipating customers’ needs, spotting trends is crucial. Whether you gather information from social media or industry presentations, you will have to verify the source and make sure that the new technology or innovation will take root and you can turn it into your advantage. From demographic to regulatory and economic trends, there are several conditions that can determine the future of your business, so you must keep an eye on them.

If you would like to make sure that you are able to remain competitive in a crowded marketplace, using information and turning it into your advantage can be a great idea. Learn some basic online research skills, use advanced technology, and be the first to spot the latest consumer and market trends.