by Lina Martinez
The world of business these days is one that very much revolves around experiences. The ability to provide quality events that live long in the minds of customers will give your company an edge over your competitors. Even if you run a company which operates solely online, there is a lot to be said for bringing people together face-to-face. You are almost certain to generate some new business opportunities for your company. So, here are just a few of the main marketing reasons why you should consider hosting a business event.
Strengthening Your Market Position
When you host an event, you have the ability to control how everything goes from the guest list to the entertainment. Think carefully about the style of event that you would like to host based on what you are trying to achieve for your business. When the event is taking place, you are sending a very clear message to your customers and your rivals that you are standing firm in the marketplace. This is why it is so important that everything runs smoothly, leaving everyone who attends with a positive experience which they can take away and share with others.
Added Prestige for Your Company
The ability to host a successful event could be the feather in the cap of your company. Even if your business has nothing to do with events, you can clearly demonstrate your professionalism and the fact that you can enjoy success at anything that you turn your attention towards. If you want to outsource part of the event, take a look at destination management companies. And if you can attract an excellent guest speaker, a panel of experts or some kind of similarly excellent experience, you are providing additional value to everyone who attends.
Extending Your Prospective Customer List
When you are putting together your guest list, you should do so with business generation clearly in mind. So, you could encourage your clients to bring along their clients and therefore extend your business reach. When the event is taking place, you should try to make the effort to speak to as many prospective clients in person as you can. And always leave them with your contact details and remember to follow-up after the event.
It is Not Overtly Sales-Focused
Prospective customers are often wary of overt attempts to sell to them with traditional advertising and marketing tactics. But when you invite clients and prospective clients to an event that they have a genuine interest in attending, you are already giving them something that they can enjoy, so they are likely to be more receptive when you are approaching them for sales purposes. Essentially, it provides a win-win situation for everyone involved.
Providing Opportunities to Follow-Up
When you first invite someone to an event, you are making your first contact with them. You can then follow this up with a phone call or email to make sure that they are attending. Once the event is over, you can then thank them for their attendance. Perhaps you can send them through some photos of the event which everyone appreciates receiving. With all these contact points already secured, you are much more likely to receive a positive response when you get in touch with them regarding business matters.
Potential for PR Coverage
If you would like to, you have a great opportunity to use the event for PR coverage. Before the event takes place, you could create a press release and send it out to all media outlets that may be interested in providing you with some coverage. If this results in any coverage for your website that you don’t have to pay for, you are already in a positive position. Make sure that you do your research on proper PR practices beforehand so that you give yourself the best chance of picking up some coverage from your efforts.
Potential for Further Events
If you host an event that guests appreciate, you are much more likely to be able to follow this up and make it a more regular occurrence for your business. Once you have established a reputation for being able to host high-quality occasions, you will generate some invaluable word-of-mouth marketing which is always going to stand you in good stead.
As you can see, there are plenty of diverse marketing reasons why you should host an event for your clients. So, if you have not ever considered doing anything like this in the past, now is the time to rethink your strategy and get involved in this invaluable part of doing business.