How often do you use a search engine when you’re looking for something online? If you’re searching for a local plumber, you want to find restaurant reviews, or you need a haircut, what do you do? In this day and age, most of us reach for sites like Google. As a business owner, you can gain a huge amount from having a strong online presence, and nothing is more beneficial than being at the top of those search results pages. If you’re languishing on page ten, and you want to make it to the big time, here are some handy hints to help you propel your business up the page.     

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SEO basics

If you’re not familiar with digital marketing techniques like SEO (search engine optimization), it can be a pretty daunting prospect. All these terms and abbreviations can be confusing if you’re a novice and your expertise lies in developing products, managing teams or selling face to face. In the most basic terms, SEO relates to pushing your website link or content you produce up the search results page. Did you know that more than 3 billion searches are carried out on Google on any given day? The vast majority of people won’t look past page 1 of their results, meaning that it’s essential for businesses to occupy those top spots. By using SEO techniques, you can increase your chances of climbing the ladder, and ultimately, attracting more customers.

How to use SEO to your advantage

You may be familiar with what SEO is, but do you know how to use it to benefit your business? If  

you don’t have marketing expertise and you don’t currently have employees with experience in this field, it’s worth looking into working with a digital marketing agency or hiring some freelancers to spearhead your new and improved marketing strategy. To appear at the top of the rankings, you need to optimize your content by including key search terms, producing engaging content, and using tags and backlinks. To make your content relevant, you need to create customized articles and links that match your target audience. To do this, you should carry out market research. Once your plans are bearing fruit, it’s beneficial to analyze your most effective strategies and also to keep an eye on what your competitors are doing.

Getting people to visit your website is only half the battle. Once you’ve outwitted your rivals to attract a client’s attention, the last thing you want to do is lose them because they don’t like the look of your site, there are technical issues, or they can’t work out how to find out more or place an order. Make sure you have a visually appealing, easy to use website, which also offers customers the opportunity to ask questions and find answers.

Are you a business owner who is searching for success? Today, it pays to be at the top of the list when it comes to search engine results. If you can’t find your link without trawling through endless pages, it’s time to try and improve your ranking and put your business on the map. If you don’t already have expertise in SEO and content marketing, there are plenty of people and companies out there who can help. Good luck!