by Sharon Jones

When you have reached the end of your capacity in your business, and would like to scale up your operations, it is important that you pay attention to the details and make the most out of your business intelligence. You are likely to go through growing pains, but you can reduce the disruption if you create a growth plan that focuses on the risks and threats and uses business intelligence to make better decisions. Find a few tips below.

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Market Research

You will have to get to know your market to find out what they want and how you can make your services more effective for them. If you need to invest in technology to scale up your operation and serve larger clients, you have to arrange the finance to do that. This is why it is important to get to know your prospects and understand which of their needs are not currently being served by other companies. This will help you create an effective market penetration strategy for success.

Location Research

When you plan to expand your business, you will need to research which locations are the best to target or open a store in. There are plenty of companies that will offer you the business intelligence you need to make an informed decision about where to expand and what to do when the time comes to create a franchise or a chain of stores to create a consistent brand image and message.

Demographics

You will need to make the most out of your targeting and identify your ideal client to tailor your business messages to them. After all, you will have to try to sell to people who are the most likely to buy from you, instead of barking up the wrong tree. If you are looking to enter a new geographic market, you will need to know the demographic statistics of the local community, so you can create products or services that will appeal to them,

Cost Analysis

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Image via Wright-Patterson AFB

When you are scaling up your business, it is important that you analyze the cost and the return before you choose an option. There are different ways of improving the volume of work you carry out, and marketing should be in the focus of every plan. How are you going to gain additional customers or increase the order volume? Investing in your marketing strategy will be essential if you would like to appeal to a new audience and plan for scalable growth.  

ROI Analysis

It is also crucial that you work out your return on investment as soon as you come up with a long term business plan. If you spend 6 dollars to gain a new client whose average value is 60 dollars, but your profit margin is only 10 percent, it might not be worth the effort to use that lead generation method. If you are not familiar with calculating your ROI and testing your efficiency, you will need to talk to a business analyst to point you in the right direction.

Sustainable Growth

If you want to maintain your momentum in growing your business, you will need to make your plan sustainable. If you take on new employees too early, you might waste money on things you don’t need and not get the value out of the services. It is crucial that you conduct a reality check and check the facts. If you are planning on creating a merger and acquisition deal, you will need to analyze the figures using a m&a data room that will help you make informed decisions about which locations to focus on and how to align various strategies.  

Remote Collaboration

In case you decide to grow your capacity using remote workers or setting up new business locations, you will need to find a way to communicate with your workforce. When your business is going global, you will need to cover the cultural and physical distance and ensure that your employees share your values and principles to represent your growing brand successfully. Use cloud technology to deliver training or work on the same projects, delegate tasks, or simply engage with your employees not working from the head office.

If you would like to make your business grow without the painful aspects of scaling up your operations, you will need to improve your market knowledge and come up with a sustainable strategy that will help you achieve your goals without running out of money or wasting resources.