By Jerry Mooney

You may have noticed that many businesses are putting a huge emphasis on content marketing this year. It’s been a hugely important part of any marketing strategy for the last few years, and it’s no different in 2016. Here’s why content marketing is still king in 2016:

Build Trust And Authority

When you focus on producing quality content, you can build trust and authority among your audience. If you share valuable information with them, they will come back to you as they view you as an authority in your industry. They’ll also trust you, which is essential when you’re building your brand.

Offer Value To Your Audience

You must offer value to your audience if you want them to keep on coming back. Sharing your knowledge and interesting information can help you to do that.

Show Your Brand’s Personality

What better way to show your brand’s personality, than with content marketing? You can write blogs, make vlogs, and even produce podcasts. Showing off your brand’s personality can help people to relate to you more, trust you and like you.

Improve Your SEO

Content marketing will also improve your SEO. When you post things consistently across the web, you’ll find that your SEO campaign is strengthened and you are trusted more in the search engines. The following link can tell you more about content marketing.

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Jerry Mooney is co-founder and managing editor of Zenruption and the author of History Yoghurt and the Moon. He studied at the University of Munich and Lewis and Clark College where he received his BA in International Affairs and West European Studies. He has recently taught Language and Communications at a small, private college and owned various businesses, including an investment company. Jerry is committed to zenrupting the forces that block social, political and economic justice. He can also be found on Twitter @JerryMooney