By Lina Martinez
Managing your own business can be incredibly stressful and tiring, especially when it starts to grow and become more successful. You’ll find that you just don’t have enough time in the day to get everything done, and this will cause you to work even longer hours, which will cause you to become even more tired, and get even more stressed. But it doesn’t really matter how many hours you put in because no one can do everything on their own. At this point, you are going to need to start thinking about hiring some employees. Here are a few of the most important ones for you to consider:
No business can survive very long without any money, so you should probably consider hiring an accountant, to make sure that your finances are in order. Dealing with your accounts, and things like tax can be incredibly complicated, especially if you have little knowledge of it, so hire someone to take care of it for you. Your accountant will even be able to give you budgeting tips and advise you of ways to run your business more cost-efficiently, so they really are worth the money.
Even businesses have projects, and all projects need a manager. You don’t have unlimited time to oversee the creation of every website or social media profile or the launching of every new product or service, so it makes sense to delegate this task to someone else. To make sure your projects are in the right hands, only ask for applicants who have a Graduate Diploma in Project Management, as this shows they have the knowledge for the job.
Customer Support Representative
Many business owners choose to handle any customer service issues or complaints themselves, rather than hiring someone else to do it. However, with everything else on a business owner's plate, customer service tends to be left at the bottom of the pile and is dealt with if and when a business owner has any spare time. This is a sure-fire way to lose customers, so you need to ensure that you have an employee whose job it is to look after your existing customers and deal with their issues.
Marketing is another area of a small business that most owners tend to overlook. It’s seen as a wasted expense, when in fact, it’s the direct opposite. You have no chance of gaining any new customers if you don’t market your business. This means that your business simply isn't going to grow. Rather than worrying about it yourself, hire a marketing generalist. It is their job to come up with new marketing strategies and ensure that your business and products are on everybody’s minds.
Lots of business owners are reluctant to employ any staff and let anyone new into their business, mainly because they are driven and want to do everything themselves. Being driven isn’t a bad thing, but working yourself to exhaustion is, so start delegating your tasks to other, while you still have the energy to do so.